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Measuring campaigns has become increasingly difficult for marketers amid media fragmentation and changes in addressability. And, as marketers pursue omnichannel campaigns to reach their audiences more...
BY John Vilade, head of sales, Premion The debut of Netflix’s ad tier in November 2022 and Disney+’s announced upcoming launch have further ignited the ad-supported...
Female esports can help drive revenue and secure brand partnerships, but initiatives like G2 Hel are only meaningful to both fans and brand partners if they...
Marketing teams are prioritizing the creative refresh as they work to drive video and CTV campaign performance. This process of updating ad creatives based on consumer...
