While big name influencers rally against Instagram's latest changes, smaller creators see a chance to grow. The post Marketing Briefing: Experts say creators must ‘adapt or...
In this week’s Media Briefing, senior media reporter Sara Guaglione reports on how a recession may -- or may not -- affect Black-owned publishers' advertising businesses....
Given that TikTok’s entertainment comes from creators, courting them to continue to build on the platform with an ad revenue share makes sense to agency execs....
In this week's Media Briefing, media editor Kayleigh Barber looks at a growing frustration among publishers' ad sales teams that they are losing clients to their...
This week’s Future of TV Briefing looks at how Netflix's and Disney+'s plans to add ad-supported tiers are ushering in the broadcast era of streaming. The...
While it’s unclear what Twitter will look like under Musk – the deal was just struck yesterday; ink likely hasn’t even dried yet – some marketers...
This week's Future of TV Briefing looks at how subscriptions plus advertising have become the streaming equivalent to traditional TV's dual-revenue model of advertising plus carriage...
Businesses have announced they will suspend services (TikTok, Netflix, Visa, Mastercard, Amex) or halt advertising (Google) in Russia. The post Marketing Briefing: As brands and agencies...
Digiday caught up with Bakare to chat about Black History Month marketing and advertising efforts and what marketers need to do to make them more about...
While the ad ranked dead last in USA Today’s Ad Meter, much of the post-game chatter was about that very spot as the company said 20...